Soft Enterprice
Job Description:
We are seeking an experienced and results-oriented SEO Specialist to join our Digital Marketing team. The ideal candidate will have a strong understanding of search engine algorithms, keyword research, and SEO best practices. In this role, you will optimize our website and content to improve our organic search visibility, drive traffic, and increase conversion rates. This position offers competitive compensation, with salary negotiable based on your experience and interview performance.
Key Responsibilities:
- Conduct keyword research and identify high-value search queries.
- Optimize website content, landing pages, and blog posts for SEO.
- Manage on-page SEO tasks including meta tags, headings, URLs, and internal linking.
- Perform technical SEO audits to fix crawl issues, indexing problems, and site speed.
- Implement off-page SEO strategies such as high-quality link building.
- Monitor performance using Google Analytics, Search Console, Ahrefs/Semrush.
- Perform competitor research to improve SEO strategy.
- Prepare monthly SEO reports on rankings, traffic, and conversions.
- Collaborate with writers and developers to ensure SEO-friendly content & structure.
- Stay updated with Google algorithm changes and apply new SEO best practices.
Job Requirements:
- Minimum 2 years of experience in SEO, with a proven track record of improving organic search rankings.
- Strong understanding of SEO principles, ranking factors, and Google algorithms.
- Proficiency in SEO tools like Google Analytics, Search Console, Ahrefs, SEMrush, or Moz.
- Ability to perform keyword research and competitor analysis effectively.
- Experience with on-page and technical SEO optimization.
- Familiarity with CMS platforms such as WordPress or Shopify.
- Strong analytical and reporting skills for monitoring traffic and rankings.
- Good communication and collaboration skills for working with writers and developers.
- A bachelor’s degree in Computer Science or a related field is preferred.
Job Benefits:
- Competitive salary with performance-based incentives.
- Opportunities for career growth and professional development in SEO and digital marketing.
- Mentorship from experienced SEO and digital marketing specialists.
- Access to a dynamic and collaborative work environment.
- Recognition programs (Employee of the Month, performance bonuses, etc.)