Job Description:
We are seeking a Digital Marketing Executive to join our dynamic team. The ideal candidate will have a passion for digital marketing and a strong understanding of the latest digital marketing trends and best practices. The Digital Marketing Specialist will be responsible for executing and managing digital marketing campaigns across various channels, including social media, email, and search engine marketing.
Responsibilities:
- Develop and execute digital marketing campaigns across various channels
- Manage and optimize PPC campaigns on Google Ads and other platforms
- Create and manage social media marketing campaigns on Facebook, Twitter, LinkedIn, and Instagram
- Write and edit copy for digital marketing campaigns
- Analyze campaign performance and make data-driven decisions to optimize campaign performance
- Collaborate with internal and external teams to develop marketing materials and assets
- Stay up-to-date with the latest digital marketing trends and best practices
- Managing and growing the company's & client's presence on social media platforms.
- Creating and curating engaging content for social media channels.
- Developing content strategies to drive brand awareness and lead generation.
- Improving website ranking and visibility in search engine results.
Requirements:
- 1-2 years of experience in digital marketing
- Strong understanding of digital marketing channels and best practices
- Experience with Google Ads and other PPC platforms
- Experience with social media marketing on Facebook, Twitter, LinkedIn, and Instagram
- Experience with email marketing and marketing automation platforms
- Strong writing and editing skills
- Analytical mindset with the ability to make data-driven decisions
- Bachelor's degree in marketing, business, or a related field (preferred but not required)